Historia Buvanha
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Buvanha started with a frustration every traveler knows. You pack your suitcase for that trip you’ve been dreaming about for months. And there it is again: that big, bulky towel that takes up a quarter of your backpack. You still bring it along, because what’s the alternative? For Siebe Goos, founder of Buvanha, a trip to Costa Rica was the turning point. Along the way, he was already looking for something better. He found microfiber travel towels, but they were dull in color and dried uncomfortably. He still took his regular towel with him. And there he was, on a beach in Costa Rica. Towel full of sand. Backpack full of towel. And one thought: this has to be different.
15 months. More than 100 towels. One mission.
After that, the journey began that Siebe himself calls: "the journey to the ultimate travel towel." For months, he tested all kinds of fabrics available on the market. Together with friends and family who honestly evaluated each prototype. Which fabric absorbs enough? Which fabric feels soft without sticking after drying? Which fabric dries quickly enough? Eventually, the choice fell on a premium waffle microfiber. Comfortable, compact, quick-drying, and sand-free. No compromises. The result? The ultimate travel towel. Made from recycled plastic bottles, certified according to the Global Recycled Standard, and on the way to 100% recycled material!
From the bedroom to the rest of the world
Buvanha didn’t start with an investor, a large team, or a warehouse. It began with a passionate traveler, five travel towels, borrowed study money, and a bedroom as a workspace. For the first year and a half, Siebe managed everything alone. He inspected each travel towel by hand, packed them himself, and sent them out personally. No shortcuts. No compromises. Just a firm belief that travelers deserved something better than what the market offered. That belief proved to be right. Slowly, Buvanha grew from five travel towels into a European brand with a passionate team, two fulfillment partners in the Netherlands, a modern production facility in Shanghai, two investors, and a designer. Without losing sight of the core values it started with: quality, honesty, and a love for travel. And the journey is far from over. The dream is to grow Buvanha as a travel brand and continue developing products that make our customers’ travel experience just a little better.
2x as compact & light as your regular towel
Absorbs 1 liter of moisture without leaking
Dries 50% faster than a regular towel
Microfibers so small that sand doesn't stand a chance
Designed in the Netherlands, inspired by abroad
A good travel towel should not only be functional. It should also make you want to take it with you somewhere. From day one, Siebe worked together with designer Vera Smits. The connection was immediate: Vera understood the vibe of Buvanha. The fact that she also happened to live on the same street as Siebe felt like a sign. She also understood his vision: travel destinations as inspiration, color as emotion, and design as a reminder of your best vacation. With her distinctive colorful style and love for travel, she translates that world into every design. Every Buvanha travel towel has a name. Australia. Marrakech. Kyoto. Curaçao. Not just prints, but designs that bring you back to that ultimate feeling of freedom.
Travel and give something back
Buvanha exists because we love the places we visit. And that is exactly why we want to protect those places. Since our founding in 2019, we have planted more than 100,000 trees in collaboration with One Tree Planted. Every travel towel sold online = one tree. We now plant, among other places, in Rwanda, where we support local farmers in restoring deforested areas.
But we’re going further. Because there’s more that matters in the world than planting trees. Later this year, we will launch a choice model where you decide which cause you support with every purchase: nature, animal welfare, or human welfare. Because we believe every purchase can be a small act of care.
Ready for the adventure too?
Buvanha is more than a travel towel. It’s the travel towel you take to places you haven’t discovered yet, that dries surprisingly fast for your next dip, that shakes off sand as if it’s nothing, and that looks like you chose it on purpose. Because you did.